Posts Tagged ‘Disc Jockey’

LOCAL TV – I’ll Have What Fred Rated Was Having

If you aren’t an old school Southern Californian, the next sentence will mean nothing to you, but here goes. Fred Rated and I once celebrated our shared birthday together. I was working my night job at the time and he just happened to show up so we birthday bonded with each other for a few magical moments. Basically, he partied with his friends while I pretended not to be geeking out. If current tv commercials were half as creative as those old drug trip Federated spots, I wouldn’t fast forward through everything on my DVR.

[youtube width=”590″ height=”420″]http://www.youtube.com/watch?v=9N8AzoDzQhM[/youtube]

He now stays behind the scenes as the voice of the Late Late Show With Craig Ferguson, but decades ago our local airwaves were under attack by actor/radio dj Shadoe Stevens (Terry Ingstad) and his frenetic alter ego, a hyperactive electronics pitchman in a Miami Vice suit. From Stevens’ web site:

“In the 1980’s, Shadoe Stevens was retained to devise an advertising strategy and branding campaign for a 14 store electronics chain known as the Federated Group. He created and played a character named Fred Rated in a series of commercials that were a mix of Saturday Night Live and Monty Python. Over a period of six years, he and a small team of artists created over 1,200 different commercials.”

Now let’s read that again… IN SIX YEARS, SIX PEOPLE CREATED 1,200 FRED RATED COMMERCIALS. Chew on that for a second. (more…)