Posts Tagged ‘Beverly Center’

FLASHBACK – Black Gold at Kiddyland

Ever wonder what was on the corner of Beverly and La Cienega before the Beverly Center existed?

Kiddie rides and oil rigs. And the oil rigs are still there. Huh.

[youtube width=”590″ height=”420″]http://www.youtube.com/watch?v=RUYc3uZbRW4[/youtube] “In 1946, Dave Bradley opened Beverly Park and Playland (Kiddyland) at Beverly and LaCienega. It had a Tilt-a-Whirl, bumper cars, a roller coaster, merry-go-round, pony rides, blue hippo, you name it. And gourmet food, according to their ads.

…One of his visitors at Playland (Kiddyland) was Walt Disney, and Bradley became an advisor to Disney on many of the rides at Disneyland. He was one of the geniuses who decided that everything on Main Street would be built to 7/8 scale, so people would feel tall and not so overwhelmed as they walked around.” (SOURCE)

“This little amusement park, complete with roller coaster and spook house, sat in the shadow of one of the thousands of disguised oil pumps creakily pumping up profits from the huge oil reservoir under the area. Many a bedraggled parent found solace here, as for the price of a few 25 cent tickets, children could be let loose to ply the cheesy old rides while Mom and Dad sipped soda under a tree.” (SOURCE)

After 28 years, Beverly Park closed in 1974 and in 1978 plans for Beverly Center were announced. The mall opened in 1982. More than you ever needed to know about Kiddyland can be found on the Facebook page dedicated to the park.