Posts Tagged ‘Advertising’

LOCAL TV – I’ll Have What Fred Rated Was Having

If you aren’t an old school Southern Californian, the next sentence will mean nothing to you, but here goes. Fred Rated and I once celebrated our shared birthday together. I was working my night job at the time and he just happened to show up so we birthday bonded with each other for a few magical moments. Basically, he partied with his friends while I pretended not to be geeking out. If current tv commercials were half as creative as those old drug trip Federated spots, I wouldn’t fast forward through everything on my DVR.

[youtube width=”590″ height=”420″]http://www.youtube.com/watch?v=9N8AzoDzQhM[/youtube]

He now stays behind the scenes as the voice of the Late Late Show With Craig Ferguson, but decades ago our local airwaves were under attack by actor/radio dj Shadoe Stevens (Terry Ingstad) and his frenetic alter ego, a hyperactive electronics pitchman in a Miami Vice suit. From Stevens’ web site:

“In the 1980’s, Shadoe Stevens was retained to devise an advertising strategy and branding campaign for a 14 store electronics chain known as the Federated Group. He created and played a character named Fred Rated in a series of commercials that were a mix of Saturday Night Live and Monty Python. Over a period of six years, he and a small team of artists created over 1,200 different commercials.”

Now let’s read that again… IN SIX YEARS, SIX PEOPLE CREATED 1,200 FRED RATED COMMERCIALS. Chew on that for a second. (more…)


GLORY DAYS – Sheriffs Love LA!

[youtube]http://www.youtube.com/watch?v=4Ii4G_rowOw[/youtube] Once upon a time, in a land not far away at all, existed a magical paradise a land filled with the sexiest weather in the world, beautiful and witty people, strange languages and edgy, rockin’ kids that never had to grow up… a place so inherently charming that even the prostitutes and lawyers were *totally* adorable.

Yep, once upon a time, being an Angeleno was such a source of pride that even our civil servants were all-smiles… as documented in this (sadly poor quality) recruitment video for the Los Angeles Sheriff’s Department. Believe it or not, I actually remember seeing this promo aired on regular tv and I was in awe of it even then. So for a moment, let’s embrace our carefree glory days… back when criminals were just harmless middle-aged crazy-haired punks and successful CPR on a child only took one breath. And be sure to keep your eye open for the quick Michael Landon cameo. Also featured: long-time County Sheriff Sherman Block, a man who almost kept the job posthumously, even managing to cast an absentee ballot for himself as he died. Now *that’s* dedication.

As for those of you who think this video was a bad representation of the Sheriffs Department? Well, they’ve had worse.